Alma Media Corporation Stock Exchange Release February 15, 2012 at 8.30 EET

THE BOARD OF DIRECTORS OF ALMA MEDIA CORPORATION RESOLVED ON KEY EMPLOYEES' INCENTIVE PLAN

The Board of Directors of Alma Media Corporation has resolved on a new share-based incentive plan for the Group key employees. The aim of the new plan is to combine the objectives of the shareholders and key employees in order to increase the value of the Company, to commit key employees to the Company, and to offer them a competitive reward plan based on earning the Company's shares and on long-term shareholding in the Company.

The new Performance Share Plan (Plan) consists of three performance periods, calendar years 2012, 2013 and 2014. The Board of Directors of the Company will decide on the Plan's performance criteria and on their targets at the beginning of each performance period. The potential reward from the Plan for the performance period 2012 will be based on the Alma Media Group's profitability, and it will be paid partly in the Company's shares and partly in cash in 2013. In addition, for the members of the Group Executive Team, the Plan includes one four-year performance period, calendar years 2012-2014, based on the profitable growth of the Group. The potential reward from the performance period 2012-2014 will be paid partly in the Company's shares and partly in cash one year and two years from the end of the performance period.

The shares paid on the basis of one-year performance periods may not be transferred during the restriction period, which will end two years from the end of the performance period. If a key person's employment or service ends during the restriction period, he or she must return the shares given as reward to the Company without compensation. The members of the Group Executive Team must hold a half of all shares received on the basis of the Plan until the value of his or her shareholding in total corresponds to the value of his or her gross annual salary. Such number of shares must be held as long as his or her employment or service in a Group company continues.

The target group of the Plan consists of approximately 20 people. The net rewards to be paid on the basis of the Plan are a maximum total of 600,000 Alma Media Corporation shares.

ALMA MEDIA CORPORATION
The Board of Directors

Further information:
Seppo Paatelainen, Chairman of the Board of Directors, tel. +358 400 661 742


Distribution: NASDAQ OMX Helsinki Ltd, Main Media


Alma Media in brief

Alma Media is a dynamic media company whose best-known products are Aamulehti, Iltalehti, Kauppalehti and Etuovi.com. Alma Media employs approximately 3,000 professionals. The company's net sales in 2010 totalled MEUR 311.4 with an operating margin of 13.9 per cent. Alma Media's share (ALN1V) is listed in the NASDAQ OMX Helsinki Exchange. Read more at www.almamedia.fi